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Posts Tagged ‘Handmade’

How to Start a Handmade Bags Business ?

Monday, April 8th, 2013

There was a time when it was only chic to be seen with the most expensive designer bags. However, today’s fashion consumer appreciates the value of a great looking purse, and even better, they love the idea of finding a one of a kind item or being the first to discover the next big designer. If you have ever created bags and purses and wondered if you could turn your hobby into a paying business, now is the time to take advantage of the huge demand for handmade bags and purses.

The world of fashion is notoriously fickle, and customers are always looking for something new. That’s why the first step in running a successful handbag business is to figure out who you are, what you make, and why it is great. There are many categories of the bag and purse market where you can make a big impact, ranging from trendy beach totes to designer diaper bags, clever shopping totes, and of course, stylish handbags.

Many people have been able to successfully turn a hobby into a full time job, as long as they keep a few things in mind. First, are your bags truly marketable to customers? You may have had your best friend tell you that your creations are “cute”, but have strangers ever stopped you to ask where your bag or purse came from? If so, you might be in a great position to start your own line of handmade bags and purses.

Most successful accessory designers get their start selling items out of their own home. The key to getting started is having the creativity, skills, and drive to start a home business. Running an accessory business from your home is just like running any other successful small business- you must decide what you want your business to be, and start working toward that goal.

When you create your first batch of purses to sell, be sure that you have your end goal in sight, and design to the level of the seller you want to be. For example, design a name and logo for your business and have professional custom clothing labels, hang tags, and packaging designed. This is a simple step that can make your work look like something that customers want to buy.

Once you have created several bags, decide where you want to sell your bags. Online sites such as Etsy.com are one option, but you can also check out local stores that sell designer pieces and see if they are interested in selling your bags. You can even begin by selling to friends and family at a discounted rate and asking them to pass along your information to others who admire your work.

Running your own custom handbag business is a great way to break into the fashion world. Customers are becoming far more discriminating, and they are tired of the same old bags sold by every retailer in the country. If you are prepared to offer customers something a little different, it’s the perfect time to pursue your dreams of becoming a fashion accessory designer.

How To Market Handmade Jewelry Online

Friday, July 6th, 2012

If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites how do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time.

If you pay someone to get you to the first page it’s going to cost you. If you do it yourself it will take time, effort and a lot of reading, but it will be worth it and its kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the online marketing game. Let’s play!

Market Handmade Jewelry by Having a Niche

Narrowing your jewelry focus down so that you’re designing jewelry for a specific niche market significantly increases your chances of success in the jewelry business. Instead of creating jewelry for anyone that has an X chromosome, narrow your focus down a bit and design funky earrings for people with short hair or for people who are allergic to nickel, or make bracelets for people with tiny wrists.

You get the point. It’s far easier to market handmade jewelry to a specific group of people than it is to try to sell to anyone and everyone. Think “niche” when you market handmade jewelry and your chances of success will be multiplied.

Go Where There’s Quality and Lots of Traffic

The second secret to success is to display your handcrafted jewelry on a site that’s dedicated to selling handcrafted items only – minus the mass produced merchandise. Doing this elevates your handmade jewelry to the level of art and allows you to command higher prices. It’s the same principle as a juried versus a non-juried art show.

When people go to a juried art and craft show that has only handcrafted items they expect to pay more since the crafts are deemed to be of higher quality. Selling through an online gallery also allows you to get more traffic to your listings – more than you could get from displaying exclusively on your own website.

Of course, it’s a good idea to also have a website where you can send customers to learn more about your business and what you have to offer. The two can work together to make more sales for you.

The Bottom Line?

eBay isn’t the only game in town. There are other more effective ways to sell handcrafted jewelry that doesn’t involve giving it away to the highest bidder. Don’t sell yourself short.