If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites how do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time.
If you pay someone to get you to the first page it’s going to cost you. If you do it yourself it will take time, effort and a lot of reading, but it will be worth it and its kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the online marketing game. Let’s play!
Market Handmade Jewelry by Having a Niche
Narrowing your jewelry focus down so that you’re designing jewelry for a specific niche market significantly increases your chances of success in the jewelry business. Instead of creating jewelry for anyone that has an X chromosome, narrow your focus down a bit and design funky earrings for people with short hair or for people who are allergic to nickel, or make bracelets for people with tiny wrists.
You get the point. It’s far easier to market handmade jewelry to a specific group of people than it is to try to sell to anyone and everyone. Think “niche” when you market handmade jewelry and your chances of success will be multiplied.
Go Where There’s Quality and Lots of Traffic
The second secret to success is to display your handcrafted jewelry on a site that’s dedicated to selling handcrafted items only – minus the mass produced merchandise. Doing this elevates your handmade jewelry to the level of art and allows you to command higher prices. It’s the same principle as a juried versus a non-juried art show.
When people go to a juried art and craft show that has only handcrafted items they expect to pay more since the crafts are deemed to be of higher quality. Selling through an online gallery also allows you to get more traffic to your listings – more than you could get from displaying exclusively on your own website.
Of course, it’s a good idea to also have a website where you can send customers to learn more about your business and what you have to offer. The two can work together to make more sales for you.
The Bottom Line?
eBay isn’t the only game in town. There are other more effective ways to sell handcrafted jewelry that doesn’t involve giving it away to the highest bidder. Don’t sell yourself short.